Enter the awards


How to create your account:

1. To enter, you will need to create an account. When creating this, you will be sent an activation email.

2. To activate your account, please click the link in your email.

3. You will now be able to complete your entry.


All entries to the awards are free of charge. You can return at any point using your login credentials to manage your account and modify your entry until the closing date.


Want more info? You can download the entry guide today.

2021 categories: open for entry

The Aftersales and Maintenance Provider of the Year Award rewards either a franchised or independent dealer that has consistently delivered outstanding aftersales service and levels of customer care over the past 12 months.

The award is open to aftersales and maintenance providers of all sizes, and would also welcome entries from those running outsourced maintenance operations. 2020 was a year like no other, which is why the judges will want to see evidence of you supporting the industry and reacting to the difficult conditions brought on by the pandemic.

Judges will also look for high levels of successful maintenance and repair delivery, long-term customer relationships and bespoke aftersales packages tailored to the need of customers. It will also take into account initiatives such as longer opening hours, attracting new staff etc.

Entries should be no more than 1,000 words and customer testimonials are welcome.

The Apprentice of the Year Award recognises the achievements of an individual who has either completed, or is currently engaged in, an apprenticeship programme. The apprentice can be involved in either the technical aspect of truck, trailer and van repair and maintenance, or be working as part of a sales or customer support team at an independent or franchised dealership, bodybuilder, auction house, financial services supplier or rental, leasing and contract hire supplier of any size.

The judges will look for an individual that has made a significant contribution to their workplace, as well as a business that has grown and supported young talent.

Entries should be no more than 1,000 words.

The Bodybuilder of the Year Award recognises best practice, innovation and outstanding levels of customer service delivered by a bodybuilder in the United Kingdom over the past 12 months.

The judges will look for evidence of bespoke product design, listening to customer needs and a commitment to delivering a quality product. Judges will welcome evidence of a business exceeding its targets, reacting to peaks and troughs in demand brought on by the pandemic, furlough or material shortages, as well as engaging with the local community or focusing on the development of young talent. Customer testimonials would be welcome, as would evidence of an outstanding financial performance as a business in the past 12 months.

Entries should be no more than 1,000 words.

The Customer Service Award looks to recognise outstanding levels of care, delivery and support for customers supplying vehicles, trailers, parts or maintenance to operators of commercial vehicles.

The pandemic taught many businesses that communication is key to survival, the judges will look for evidence of outstanding levels of customer service at this difficult time – be it in levels of vehicle uptime, above industry-average inspection pass rates, solving a problem for a particular customer or going above and beyond business as usual to meet the commercial vehicle fleet needs of a client.

The judges will especially want to see customer testimonials, which will remain anonymous outside of the judging panel, be it a single case study or from numerous customers – with no weighting given to either option.

Entries should be no more than 1,000 words, not including testimonials.

The Franchised Dealer of the Year award recognises outstanding achievements in customer service, commercial vehicle sales and aftersales support in a franchised dealership of any size over the past 12 months.

Judges will look for evidence of high levels of customer satisfaction as well as excellence in the delivery of services such as finance, insurance and warranties. They will also want to see how the franchise responded to the challenges brought on by Covid-19 and see evidence of a relationship with a manufacturer that is above ‘business as usual’.

The award is open to all franchised truck dealerships in the UK, either as standalone sites or as part of a group.

Entries should be no more than 1,000 words and customer testimonials are welcome.

The Independent Dealer of the Year award recognises best practice, innovation and professionalism over the past 12 months at a non-franchised dealership of any size.

This award is open to any independent dealership offering a whole range of business activities, including new and used truck, trailer and van sales, aftersales and support.

Judges will look for evidence of high levels of customer satisfaction and retention, as well as innovative sales strategies and bespoke customer service offerings. Judges would also like to see how your business adapted to the changing commercial vehicle landscape as a result of the pandemic.

Entries should be no more than 1,000 words and customer testimonials are welcome.

The award is open to all independent truck dealerships of all sizes in the UK, either as standalone sites or as part of a group.

The Rental, Leasing and Contract Hire Provider of the Year Award rewards an outstanding supplier of trucks and/ or trailers on either a rental, leasing or contract hire basis (or any combination thereof) over the last 12 months.

The judges will look for evidence of high levels of customer satisfaction and retention; high levels of fleet uptime and compliance; bespoke fleet management services for customers and the delivery of tailored requirements that show an understanding of a customers’ business. Customer testimonials would be welcome, as would evidence of an outstanding financial performance as a business in the past 12 months.

Entries should be no more than 1,000 words.

The Sales Team of the Year Award recognises and rewards the crucial role played by a sales team in delivering results for a dealership and providing customers with the right solutions over the past 12 months.

The award is open to a sales team at a franchised or independent dealership, bodybuilder, auction house, financial services supplier or rental, leasing and contract hire supplier irrespective of size, either at a standalone site or part of a group.

Judges will look for evidence of high sales levels; bespoke customer engagement; innovative sales programmes and genuine teamwork.

Entries should be no more than 1,000 words and customer testimonials are welcome.

2021 categories: decided by judging panel

This category is decided by our panel of independent judges and is not open for entry.

This category is decided by our panel of independent judges and is not open for entry.